SEO CASE STUDY · TheFriendlyPatch
A clearer path from search to product discovery.
Navigation, internal linking and targeted content optimisation for a health and wellness brand.
ESTIMATED ORGANIC TRAFFIC / MONTH
Historical project snapshot. Estimated organic traffic shown in the project reference.
THE OPPORTUNITY
Search strategy shaped around the business.
TheFriendlyPatch needed a clearer content structure and stronger connections between its pages. The project focused on site navigation, internal links and relevant keyword opportunities to support product discovery through organic search.
Estimated organic traffic / month
Organic keywords (snapshot)
Target market
Content & site structure
SEARCH PERFORMANCE
The project in focus.
Traffic and website captures from the project reference. Figures describe the captured reporting period, not live website performance.
Search visibility snapshot
6,104 · Estimated organic traffic / month.
Website overview
The TheFriendlyPatch website as shown in the project reference.
THE APPROACH
Content & site structure in practice.
01Restructured site navigation to improve the content hierarchy.
02Implemented an internal linking plan connecting related pages.
03Optimised content around lower-competition queries with relevant customer intent.
PROJECT OUTCOME
What the reference shows.
The project reference reports improved rankings and traffic. Its organic overview shows an estimated 6,104 monthly organic visits and 348 organic keywords, with an upward trend in the supplied charts.
Estimated organic traffic / month
Snapshot from the supplied project reference.
READY TO GROW?
Build a stronger search presence.
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